{"id":4845,"date":"2026-06-02T15:59:25","date_gmt":"2026-06-02T13:59:25","guid":{"rendered":"https:\/\/www.saborigen.org\/productor\/serrano-valero\/"},"modified":"2026-07-15T19:25:52","modified_gmt":"2026-07-15T17:25:52","slug":"serrano-valero","status":"publish","type":"productor","link":"https:\/\/www.saborigen.org\/va\/productor\/serrano-valero\/","title":{"rendered":"Serrano Valero"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Serrano Valero \u00e9s una empresa familiar d&#8217;Elx amb m\u00e9s de cinc generacions dedicades al treball de la palmera i a la producci\u00f3 artesanal de d\u00e0tils i productes tradicionals del Palmerar il\u00b7licit\u00e0. El projecte combina la conservaci\u00f3 de la cultura de la palma blanca amb l&#8217;elaboraci\u00f3 i comercialitzaci\u00f3 de d\u00e0tils frescos naturals cultivats en els horts hist\u00f2rics d&#8217;Elx.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s de les seues varietats de d\u00e0til, l&#8217;empresa desenrotlla productes derivats com a pa de d\u00e0til, melmelades, licors i cistelles gastron\u00f2miques amb productes t\u00edpics locals. Serrano Valero aposta per l&#8217;artesania, la producci\u00f3 de proximitat i la posada en valor del patrimoni agr\u00edcola i cultural lligat al Palmerar d&#8217;Elx, oferint productes tradicionals elaborats amb identitat mediterr\u00e0nia i respecte per les t\u00e8cniques heretades de generaci\u00f3 en generaci\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Serrano Valero \u00e9s una empresa familiar d&#8217;Elx amb m\u00e9s de cinc generacions dedicades al treball de la palmera i a la producci\u00f3 artesanal de d\u00e0tils i productes tradicionals del Palmerar il\u00b7licit\u00e0. El projecte combina la conservaci\u00f3 de la cultura de la palma blanca amb l&#8217;elaboraci\u00f3 i comercialitzaci\u00f3 de d\u00e0tils frescos naturals cultivats en els horts &#8230; <a title=\"Serrano Valero\" class=\"read-more\" href=\"https:\/\/www.saborigen.org\/va\/productor\/serrano-valero\/\" aria-label=\"Read more about Serrano Valero\">Read more<\/a><\/p>\n","protected":false},"featured_media":4846,"template":"","comarca":[159],"provincia":[152],"producto":[146],"destacado":[],"class_list":["post-4845","productor","type-productor","status-publish","has-post-thumbnail","hentry","comarca-el-baix-vinalopo","provincia-alacant","producto-fruita"],"_links":{"self":[{"href":"https:\/\/www.saborigen.org\/va\/wp-json\/wp\/v2\/productor\/4845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saborigen.org\/va\/wp-json\/wp\/v2\/productor"}],"about":[{"href":"https:\/\/www.saborigen.org\/va\/wp-json\/wp\/v2\/types\/productor"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saborigen.org\/va\/wp-json\/wp\/v2\/media\/4846"}],"wp:attachment":[{"href":"https:\/\/www.saborigen.org\/va\/wp-json\/wp\/v2\/media?parent=4845"}],"wp:term":[{"taxonomy":"comarca","embeddable":true,"href":"https:\/\/www.saborigen.org\/va\/wp-json\/wp\/v2\/comarca?post=4845"},{"taxonomy":"provincia","embeddable":true,"href":"https:\/\/www.saborigen.org\/va\/wp-json\/wp\/v2\/provincia?post=4845"},{"taxonomy":"producto","embeddable":true,"href":"https:\/\/www.saborigen.org\/va\/wp-json\/wp\/v2\/producto?post=4845"},{"taxonomy":"destacado","embeddable":true,"href":"https:\/\/www.saborigen.org\/va\/wp-json\/wp\/v2\/destacado?post=4845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}